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The match day programme is a great area and opportunity of expression for football clubs. One of the most traditional though direct ways for a club to communicate with its fans, it is a part of the game that has outlived many a winding rattle and drill cotton shirt. While the future of communication between supporters and the respective powers that be is forever to be defined while the media landscape constantly evolves, the programme still has a place of great importance.
A reference point for fans, Nottingham Forest have gone one step beyond; creating a series of retro inspired designs, their anniversary programme holds many a nod to the past with the work on its covers as well as maintaining a contemporary and overall clean finish and a valued paperstock even gives it that charming fragrance of football. A celebration for football and design, it's a collection of work to most certainly be championed in its own right.
Your club breaking the mould? Let us know in the comments below.