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To be unveiled as part of the #BETHEDIFFERENCE World Finals in Marseille, the stage is being set. The unique celebration of football brings together the elite of the European game. Select players from Manchester United, Real Madrid, AC Milan, Bayern Munich, Chelsea FC and Juventus descend on the city for a feast of well dressed football.
The ball itself, shaped with its world famous star panel stays close to its contemporary traditions while playing homage to the final of this years' tournament. A reinterpretation of the elements contained on the city crest of Milan – the location for this year’s UEFA Champions League Final. The stars of the predominantly white ball come in striking tones of blue which carry a distinctive snake skin element. In addition these also feature design references to the colours of the EXPO – a Universal Exposition to be held in Milan this year.
While the ball forms the spine to the #BETHEDIFFERENCE world finals, the event will take place the same day as the group stage draw. An opportune time for the brand to launch third kits for all those teams being represented. Manchester United, Real Madrid, AC Milan, Bayern Munich, Chelsea and Juventus. Watch this space.
Prim and proper, what do you make of the new match ball? You can pick one up here.