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Umbro announced their return to the top flight this week by penning a five year deal with Premier League Everton. To help announce the deal the club selected eleven unsuspecting fans to travel on the first team coach to Umbro HQ to meet manager Roberto Martinez and to hear the news of the new partnership first.
The Blues’ boss took part in an exclusive question and answer session at Umbro’s UK headquarters with the select group of Everton fans as the new five-year partnership was announced. It means the blue side of Liverpool will wear the famous double diamond brand from the start of next season, with Umbro producing all on-pitch and training product for the men’s, women’s and academy teams.
The Everton manager said: “Everyone at the Club is excited to be back wearing the Umbro diamond next season. I've been involved in a number of discussions with Umbro over the past few months in preparation for next season and their approach to quality, design and the technical aspects of the product is unique and I have no doubt it will help us to perform to our full potential on the pitch.”
Paul Nugent, VP of Global Marketing for Umbro had this to say on the deal "We were sold just over a year ago and throughout the last 12 months we've been working tirelessly to find the right partner to show that Umbro are still very much alive and kicking and will be back on Premier League pitches. When we had a list of teams Everton were at the top of that list, simply because from a brand value perspective it very much matches what Umbro is about, there's a realness about it.
Good to see Umbro back in the Premier League? What do you think of the partnership? Let us know. Join the conversation online, on Twitter and on Facebook.