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SoccerBible中文站 > 原文 > Under Armour >  St. Pauli Under Armour Kit Launch : Events : Soccer Bible
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St. Pauli Under Armour Kit Launch : Events : Soccer Bible

ouou  发表于2016-07-16 09:22 │0 条评论   关注 0

Launching the 16/17 kits and well and truly bringing a stylised show to the surroundings, Under Armour kicked off the party with St. Pauli packing plenty of flavour.

A club like St. Pauli is a beautiful celebration of football culture all over - so rich in a heritage of open minded appreciation for people in some ways hitting that sweet spot of acceptance could be a real challenge. Well and truly weaving themselves within the spirit of the club and its character though, Under Armour have shown a statement of understanding intent as they took to the Millerntor Stadion to launch the kits for the forthcoming season.

Some description

'Welcome Hell. I Will' forms the basis of the overall collaborative campaign. The brand worked with the club to give the players tunnel a beautifully intense makeover. Sewing that into the seams of the kits too, each will turn heads as meeting of mind that blends sports performance and passionate support together with strength.

Some description

A launch that started in the stadium with representatives from both the club and brand outlining a shared vision for the future, it went on to nearby rooftops and rock and roll hangouts, on point perhaps sells it short. Beer pong at a kit launch, we have ourselves a winner.

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