Alife Sessions x PUMA London : Events : Soccer Bible

We kicked back with Arsenal's Hector Bellerin as PUMA presented the latest in a series of Alife sessions last night, showcasing their latest collab collection in East London.

Dropping two brands together like this is more on the side of smash-up than it is mash-up in the sense that they absolutely tear it to the next level. The night, that featured music from Mobb Deep (among others) was wall to wall with collaboration as the PUMA x Alife collection was on show for all to see. Which is pretty on form, it's worth mentioning.



We kicked back with Arsenal's Hector Bellerin, an ambassador for the brand, soaked up the sounds and prepared for what is going to be a fruitful partnership. You can see some of the photos from the event, above.

The PUMA x Alife collection is on sale through various stockists now. Any pieces catch your eye? Drop us a line in the comments.