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PUMA took over London on Thursday night to launch the new Arsenal kit trilogy. The London Eye was turned into the famous Clock End and light shows were projected onto the water to unveil the new kits. The morning after the night before and PUMA have whipped us up a presentation box showcasing the shirts. The metallic gold box slides out of a transparent red outer case featuring the hashtag #StrongerTogether, a nod to the Gooners' loyal fanbase. The campaign focuses on the Future, Forever, Victorious story, with each kit representing each aspect. Pull the draws out and you've got each kit neatly wrapped up in Arsenal x PUMA paper.
Additional reading:
PUMA Launch Arsenal 14/15 Kits
A Closer Look at the PUMA Arsenal Home Shirt