PUMA Launch Italian World Cup 2014 Strips - Football Shirts

PUMA have launched the new official home and away kits for the Italian National Team to be worn for the first time in their friendly match against Spain this week. Performance and design combine in the new kits with the integration of PUMA’s new football apparel innovation PWR ACTV.
 

The design of each jersey is inspired by the heritage of the traditional Italian handcraft industry, a slim fit, tailored collar and placket combine with intricate design details. The tailored looking crest and FIGC font are inspired by traditional Italian craftsmanship.

The shirts feature the new PUMA PWR ACTV technology, a new use of both athletic taping and compression within the apparel. The home and away shirts feature ACTV tape that is strategically placed within the garment to provide micro-massages on the skin, working with the body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles.

Italy team captain Gianluigi Buffon said, “I’m impressed with the new Italy shirts, the design is strong and has a true Italian feel. The new PUMA PWR ACTV tape technology is going to ensure that we are physically equipped to perform at our best. "

A “Celebri-Amo La Maglia (Celebrate the Shirt) Tour” has also been announced by PUMA. The 23 home shirts which will ultimately be taken by the team to the World Cup, will tour major cities in Italy including Milan, Naples and Rome, giving fans the opportunity to the show their support for the National Team.

Italy striker and PUMA's very own Mario Balotelli added; “Our National team has a great challenge ahead of us and we are preparing to represent our country and make our fellow Italians around the world proud. Touring the shirts that we will take to Brazil is a great idea and knowing they represent the support, belief and passion of our fans is inspiring."

The new Italy World Cup home and away kits are available from selected online stockists including Pro-Direct Soccer. What do you think of the new design? Let us know. Join the conversation online, on Twitter and on Facebook.