Recap | PUMA evoPOWER Launch Event - Football News

To launch their new evoPOWER football boots PUMA invited us out to Barcelona to join Cesc Fabregas, Marco Reus and the recently acquired Mario Balotelli in a full throttle event of explosive power and accuracy.

The host for the evening went by the name of Monsieur Thierry Henry. PUMA had invited the Arsenal and Barcelona legend to present the event and to put the players through a series of challenges relating to the power and the accuracy of the evoPOWER, from smashing virtual brick walls to hammering home volleys shot out of cannons.

 
The world's media assembled as Henry welcomed Balotelli, Fabregas and Reus to the pitch to talk about the new evoPOWER boot before putting them to the test. Cesc explained "It's an honour for me that PUMA comes to my home town and presents this amazing boot here. We had a great time with all the players so I'm very happy with it. The evoPOWER for me is an amazing boot, I've been training with them and I was very happy and couldn't wait to play with them in real games."

Thierry Henry who has played an important role in the concept and design of the evoPOWER told us "It was a dream and now it's actually happened, to be able to play with the feeling of not wearing a boot and having the same type of power of playing barefoot, that's what the evoPOWER gives you."

As well as the players giving their views we also spoke to Pascal Van Essen, PUMA's global head of team sport. Working at the helm of the project Pascal told us "The evoPOWER is a completely new boot utilising a complete new concept, a concept which is unique in the industry and is going to change how people conceive power boots."





Each player took on the power challenge with Henry backing Balotelli to record the most powerful strike, he wasn't wrong either. The players took three shots each, with Balotelli coming out on top, Reus second and Cesc in third. Onto the accuracy challenge and that belonged to Marco Reus, the Borussia Dortmund man smashed two penalties in off the post and the other into the top corner.

The players rounded off the event by teaming up with groups of competition winners to knock down a virtual wall in a two minute time limit before taking time out to sit down with the media and discuss the days proceedings and give their thoughts on the new evoPOWER boots.





What do you think of the new PUMA evoPOWER? Let us know. View our full evoPOWER launch event photo gallery here. Join the conversation online, on Twitter and on Facebook.