Soccerbible中文站 一旦分享,没有距离。

本站内容由soccerbible全球翻译小组提供,严禁转载,违者必究!

SoccerBible中文站 > 原文 > Puma >  Why PUMA Should Move For Diego Costa - Football News
分享到:
发表评论

Why PUMA Should Move For Diego Costa - Football News

皮③尔④斯  发表于2014-01-14 20:32 │0 条评论   关注 0



 

Top players get top sponsorship deals, that's how football marketing works, strike a deal for one of the world's best players to wear your brand and watch your sales rocket. Ronaldo, Messi, Ribery, Aguero, Suarez, every top player on the planet has a multi-million pound boot deal, every player apart from Diego Costa.

Costa is in the form of his life this season. His brutal combination of physical gamesmanship combined with sheer technique and brilliance has taken Atletico Madrid to the top of La Liga and catapulted his profile to one of the world's most feared strikers. Despite this he's still a free agent when it comes to his footwear. Why?



The interested parties when any world class player is up for grabs are the big two; Nike & adidas, but Costa could be dangerous ground for football's biggest hitters. He has committed his international future to Spain, controversially rejecting a call from the Brazilian national team. Great news for Spaniards, great news for adidas, right? Apparently not.

The 25-year-old has been booed at every La Liga ground this season. Shouts of "You are not Spanish" have been heard form the terraces with the natives upset that Costa, born in Brazil, isn't pure Spanish. As crazy as it sounds, they don't want him and this is certain to effect adidas' decision to offer a deal to a player fans don't want to see in the three stripes of their national kit. Costa isn't the most marketable asset in España right now, especially for adidas.
 

 


So all set for Nike to swoop in and capture Costa? After all, the player has been wearing Nike since 2012 and is currently leading Atletico's title charge in a pair of blacked-out Mercurial Vapor IX's. Again, relations between brand and country mean there are stumbling blocks. Would Nike want to promote an athlete that rejected Brazil, the country most associated with their brand, in favour of the three stripes of La Roja?

The Brazilians wanted him but as Luiz Felipe Scolari said, the player "turned his back" on his country. For Nike to offer Costa a deal in the year Brazil host the World Cup, it's got the ingredients to backfire. Nike will want to play it safe, keep the peace with the Brazilians and distance themselves from Costa.




For such a player to be without a sponsorship deal beggars belief. Every goal, every headline made without the player, Nike or adidas cashing in. Players can command serious money from endorsement deals, especially when you're one of the leading goal scorers in La Liga. Just ask Cristiano Ronaldo (£5m a season - Nike), Cesc Fabregas (£3.2m a season - PUMA) and Lionel Messi (£2m a season - adidas).




Costa's meteoric rise from a relative unknown to one of Europe's most in-demand strikers explains why Nike or adidas weren't sniffing around for his signature at an earlier age. It's been a steady rise to the top for a player who's now cemented his position as Atletico's top-dog. Of course, now that's he's scoring for fun he doesn't want to do it for free. By blacking out his Nike boots he's putting himself in the shop window. Enter PUMA?

In recent years PUMA have taken their professional roster to new levels, splashing big bucks on the likes of Sergio Aguero, Cesc Fabregas and Mario Balotelli. Costa, a stray-turned-superstar with a controversial attitude, certainly seems to fit the PUMA profile. Last season they lost Radamel Falcao to Ligue 1 and should Costa continue Atletico's charge at the top of La Liga, PUMA must surely make a move.



Which brand do you think Diego Costa will sign for? Let us know. Join the conversation online, on Twitter and on Facebook.

分享给朋友∶
更多
相关阅读∶
SoccerBible中文站
最新足球鞋文章更多>>

•  阿迪达斯推出Superlative Pack

•  耐克发布新一代刺客Dragonfly

•  阿迪达斯发布Predator Acc…

•  阿迪达斯发布Predator Acc…

•  Mossawi工作室创造特斯拉概…

•  彪马发布Future Z‘ Game…

•  布罗佐维奇上脚涂鸦定制款足…

•  耐克推出姆巴佩和詹姆斯联名…

•  阿迪达斯推出Superstealth …

•  2020年足球鞋Top20排行榜

待翻译足球鞋文章更多>>

•  全世界与马拉多纳告别

•  Nike Tiempo Legend 7 …

•  Nike Lunar Magista II …

•  Mbappé set to leave …

•  adidas GLITCH 17 "Terr…

•  Real Madrid 2017/18 ad…

•  Real Madrid 2017/18 ad…

•  adidas Tango League Lo…

•  Bradford City 17/18 Ho…

•  Talking NEMEZIZ with J…

热门足球鞋标签
网友最新帖子

•  这两天国外炸了锅了......是不是PDS海淘也凉了呀......

•  各位大佬最近有在PDS美国站下单成功的吗?

•  诚心求教,为何PDS官网显示我的地址信息不对,是因为近期疫情恐慌,英国不往大陆地区送货了吗?

•  国外老球鞋店铺分享交流

•  有年后在pds下过单的吗?

•  哥哥们求助 帮忙查询一下 英国皇家邮政 单号怎么查?

•  求助大神,PDS买的衣服,其中一件是从德国发的德国邮政,请问是DHL么,衣服折合人民币700多

•  这地址怎么填,有没有人帮忙看看

•  在PDS上购买运单上有手机号码吗?

•  请问这意思是不是我的快递送不到了?接下来该怎么操作呢?

返回头部