Falling in love with Fiorentina | Le Coq Sportif : Photography : Soccer Bible

Offering a refreshed fragrance and violet charm, Le Coq Sportif returned to the beautiful game whispering sweet nothings in the shape of Fiorentina. At least, that's how it feels. The romantic in the class this photography sums it up nicely.

Sometimes, as the old saying goes, less is most definitely more. The work of Le Coq Sportif in bringing a touch of class to the game is unique, bespoke and cherished. Not so worried about the swag or attitude, no over the top spoils, nor in your face demands insisting that you must love the teams they are now backing. In fact the reverse, sweet charm, subtle touches and perhaps summarised by the beautifully minimalist kits they have tailored on the table, it's no surprise a soft spot is developing for the likes of Fiorentina.

Creativity pumping the blood around the Le Coq Sportif engine, this photography from Fiorentina's 4-1 triumph over Frosinone has it pitched at just the right volume. Passion not short coming, a stadium of traditionally worn football, it's the beautiful game, it's people and players that seem to be winning both on and off the pitch as brand and club link up in this instance. Such taste and eloquence, we'll keep watching and if you feel compelled to start following an Italian team, there's one here that might just win you over.

A kit of contemporary class, you can pick up the retro inspired Le Coq Sportif x Fiorentina kits here. Selection of merch is tasty too.