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Culminating in the Basel, it sees a new overall brand for the tournament as well as imagery to support this years' event. Composed music, an array of designs and a reworked brand as the event finds its rhythm.
"The brand identity is inspired by the strong connection between players and fans, who together in club and community experience the vast diversity and emotion of the UEFA Europa League." Emphasising the importance on togetherness it's an all encompassing symbol of spirit. All about the European glory.
On point with creative, all levels of the European game are branded to compete at the top. The UEFA Youth league a case in hand - smart creative here too.