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In a sport where merchandise is a core element of off the pitch culture, Uruguayan designer Pablo Cánepa has taken a more artisan approach.
In a series of designs matching beer bottles to football teams, some of the greatest clubs feature - their character being stylised by the typography and layout, these are a welcome addition to a world of football design.
A touch of class added to the glass, not to mention the bottle tops. A great collection of work, you can see more by Pablo here.
What do you think about the designs? Let us know in the comments below.