Pro-Direct LDN19 Launch Event : Football News : Soccer Bible

Launch night at Pro-Direct LDN19 as Pro-Direct Soccer open the doors to their first flagship store in London.

Pro-Direct Soccer have opened the doors to their first flagship store; Pro-Direct LDN19. Located on Foubert Road, just off Carnaby Street in central London, the unique consumer destination bridges traditional bricks and mortar with digital engagement to create a new type of sports retail showcase for the world’s latest football boots. The dynamic space, which is fitted across two floors with ultra-HD touch-screen monitors and giant display screens is an ever-changing, multi-brand portal presenting a wide range of brands from Nike, adidas and PUMA to Pantofola d’Oro, Mizuno and Umbro. We were given an exclusive look inside as select media and brand representatives lined up to attend the launch party ahead of its official opening this week. Get at look at how things went down above.