Pepsi Max | The Art of Football - Football News

 

Pepsi Max have united the worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and top footballers, Pepsi presents a bespoke art collection celebrating the artistry of football.
 

Six spectacular 10-foot by 10-foot canvases of Lionel Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos were completed in two days and created by emerging artistic talent chosen specifically to represent the vibrancy and spirit of the global players’ home countries.

 

“The Art of Football” collaboration brings the raw energy of street art onto permanent fixtures of art which depict the players – who last month were announced as Pepsi Max’s global 2014 football ambassadors – in a clash of color, energy and movement to bring to life the beautiful game in a powerful, striking way.

To capture the athletes’ passion for the game, Pepsi Max commissioned lens-man Danny Clinch, whose distinctive, stark, black and white imagery of iconic subjects have earned global accolades. Clinch’s images were then enhanced by the six street artists, giving the photography an unbridled creative edge, urban rawness and bold color.
 

“Photographing some of the world’s most rhythmic and energetic individuals in a pure and simple way was a really exciting opportunity. Their individual personalities truly come alive in front of the camera,” said Clinch. “Coupled with the chance to collaborate with these amazing artists and have them integrate their art with mine – and mine with theirs – was so creative and inspiring. This project with Pepsi MAX was a personal must do.”


Steve Lazarides, gallerist and street art pioneer who discovered world-renowned street artist Banksy, co-hosted the first unveiling of the creative collection in the heart of London.

“Using street art over the stark black and white photos of these footballing icons creates a striking image,” said Lazarides. “This project provided these artists with the perfect opportunity to showcase their unique styles to a global audience – there’s a huge difference between something on the street which a passerby might glance at for 20-seconds and canvases of this magnitude that are permanent pieces of art. This collection manages to fuse the two styles in a very innovative and organic way."

 

 

 

You can view all six individual time lapse videos on Pepsi MAX UK's YouTube channel. What do you think of the campaign? Let us know. Join the conversation online, on Twitter and on Facebook.