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Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented lineups ever. A selection of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live For Now” in 2014.
Record breaking football superstar Leo Messi, Argentinian international striker Sergio Agüero and Arsenal midfielder Jack Wilshere will be joined by Brazilian defender David Luiz, Manchester United striker Robin van Persie and Real Madrid defender Sergio Ramos as part of the global Pepsi line-up.
These super six will be bolstered by additional players from across the globe representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Sigurosson (Iceland).
The global player announcement also kicked off a series of exciting year-long activities as part of the 2014 Pepsi Football campaign. The players will star in Pepsi's global television commercial relased later in the year, with a selection also featuring on limited edition Pepsi packaging across the globe. Special commemorative packaging featuring the global Pepsi players will start appearing in market in March.
“Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team,” says four-time player of the year and Argentinian captain Leo Messi.
David Luiz commented; "I'm excited to be teaming up with Pepsi and proud to be part of such a great team. For me, playing football is about making the most of every second on the pitch and showing your love and character for the game – and for the fans. I can't wait to join fans from across the world and celebrate a big year for football."
Kristin Patrick, Pepsi Global Chief Marketing Office, PepsiCo Global Beverages Group commented; “Pepsi has had a tremendous relationship with football, going back nearly 15 years. For this, our latest incarnation, we’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch."
What do you think of Pepsi's new superstar line-up? Let us know. Join the conversation online, on Twitter and on Facebook.