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It's somewhat of an awkward introduction between the two at first sight, as the two merge into a hybrid experiment of intriguing consumptions. It's different, we'll give it that. Like a new species of animal found at the very bottom of the ocean – Is it real? Is it ugly? What is it? So many questions.
For the first time, Hiroshi Fujiwara, Tinker Hatfield and Mark Parker have each created a model that reflects their respective contributions to the longstanding partnership. Hatfield breaks down the Air Max 90 Ultra Superfly T.
"I struggle just being a colorist or an arbiter of style. So if I’m asked to redo an Air Max, I’m going to change it. I’m going to give it some additional technology. I’ve always liked wearing the Mercurial Superfly. I like how the collar feels. By adding that collar to the Air Max 90, we are changing its performance, which has always been an interest of mine as a designer."
"Everything I do is colored by my experiences. When I draw, it’s a culmination of things that I’ve seen and done to that point. When I was designing this shoe, I pulled inspiration from the United States and France. Each country has had considerable influence on my career, so that’s where you get the reds, whites and the blues."
"The color scheme also represents a bit of a departure for me, as I’ve been much more interested in secondary colors, or weird blends, throughout my career. But with this shoe, I went right back to the well with primary colors. It’s a very interesting shoe, with a unique blend of technology. But the colorway is right down the fairway."
The Nike Air Max 90 Ultra Superfly T is available March 22 on nike.com/airmax and on Air Max Day at select retailers.