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Bringing street football to the flagship store, for one week only from 22nd - 29th May players can sign up to take to London's most disruptive pitch, as well as attend a number of exclusive events, through the Nike Football App.
A bespoke programme of experiences have been curated by Nike that include product trial challenges, 2v2 Winner Stays competitions and skills sessions for football fans to enjoy throughout the week.
The first floor at NikeTown London will also play host to one-off events, with special guest appearances and the opportunity to earn a spot at the NikeFootballX UK Finals taking place on May 29.
As well as trialing the on-pitch innovations of MagistaX and MercurialX, visitors to the store will be able to explore the latest in off-pitch style, customise products and create their own NikeFootballX digital content.
NikeFootballX Presents…takes place from 10am to 7pm each day at 236 Oxford Street, London W1C 1DE. A number of events are guest list only, download the Nike Football App or visit nike.com/football for the full event programme and to pre-register.