A Look Inside The New Nike Nikelab : Football News : Soccer Bible

Nike has created a new consumer destination called NikeLab. The innovative new spaces opened their doors yesterday in New York, London, Paris, Milan, Shanghai and Hong Kong, and through Nike.com/NikeLab.

The new destinations provide consumers with unique expressions of Nike’s leading innovations within an experience that bridges physical retail, online commerce, and digital engagement. Offering expanded access to Nike's newest products, NikeLab broadens the experience to global communities through the digital space.

Designed to be a retail destination that serves to spark consumer discovery in new and unexpected ways, NikeLab will present a curated collection defined by product never before imagined paired with new variations of our celebrated performance styles.

NikeLab will offer limited editions of Nike’s latest performance and sport style innovations such as the newly launched Nike Free Mercurial Superfly HTM. Nike heritage styles have also been reinterpreted through creative collaborations, and unique capsule collections from various creative partners such as designer Jun Takahashi.