Revealed | Nike Launch New Magista - Football Boots

Revealed | Nike Launch New Magista 
Nike set to change football boots forever with latest major innovation.

Introducing the Nike Magista - featuring distinctive silhouette and Flyknit technology for unprecedented fit, feel and control. Building on Nike’s history of ground-breaking innovation in performance footwear, the radical new Magista football boot redefines the concept of how football boots look and perform.
 

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Unveiled in front of SoccerBible and the world's media by Andrés Iniesta, Nike are tipping the Magista to change football boots forever with their groundbreaking and gamechanging design. Providing improved fit, touch and traction, the Magista is designed for the needs of the creative playmaker. Nike Flyknit technology has been engineered for football for the first time, moving the foot closer to the ball and to deliver enhanced ball-feel and control. 

Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking playmakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.

“Our aim at Nike has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it,“ said Mark Parker, NIKE CEO and President.





Flyknit technology delivers unprecedented feel, fit and control by creating a second-skin, sock-like feel and allows for strength and support to be knitted directly into the boot. The Magista features a new mid-cut Dynamic Fit Collar for a more locked-down fit and increased awareness of the body’s movements and interaction with the ground and ball.

“The fit of this boot is so unique that I don’t think about it when I’m wearing it,” said Iniesta. “It allows me to move the way I need to instinctively and with more confidence.” 





“With Magista, we’ve designed a shoe that feels like an extension of the player’s body. This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,” said Phil McCartney, VP of Sport Performance Footwear. “By eliminating distractions, players are free to unlock their potential and creativity.” 

“The Magista’s mid-cut Dynamic Fit collar is not just a visually compelling innovation, it’s designed to create heightened feel for the ball and enhance the player’s touch,” adds McCartney. “The mid-cut allows the foot, ankle, and lower leg work together as a single unit, emphasizing their natural movements.”





Utilizing a custom Nike last and Nike Flyknit construction, Magista offers a snug fit at the arch, heel and forefoot, and the added element of a Dynamic Fit collar hugs players in, locking them down in the boot.

“The idea of Flyknit and the Dynamic Fit collar became obvious when we began testing our first prototypes — it was a new experience,” said McCartney. “It’s like wearing a glove. A glove starts at the wrist, not halfway up the hand.  You need that transition so you don’t disrupt your body’s natural movement.”





To provide additional strength and lock-down for multi-directional movement, designers added Brio cables. These cables are knitted directly into the one-piece upper and lock the eyelet into the outsole, creating strength similar to a suspension bridge.

For consistent contact and increased control, the Magista features a 3D-knit textured upper - an aggressive texture to create friction on the ball for accurate dribbling and striking. To protect the foot from water and cold, Nike’s design team developed a special application of NIKESKIN placed over top the Flyknit. The skin is less than 0.1 mm thick and melts onto the knit.



The new Nike Magista football boots will be available to pre-order from April 29 and available to purchase from May 29 from selected stockists including Pro-Direct Soccer. First thoughts on the Magista? Let us know. Join the conversation online, on Twitter and on Facebook.