Nike Reveal Korea World Cup Kit - Football Shirts

As preparations for their World Cup campaign continue Korea have unveiled their new Nike kit to be worn in Brazil this Summer. Unveiled at the Gwanghwamun Square, Seoul, the new design combines Nike’s finest performance innovations along with a series of powerful national symbols.
 

When designing the kit Nike's aim was to capture Korea's renowned tenacity and spirit on the field whilst preparing them to compete in Brasil this summer. “In addition to providing the best in performance innovation and the ultimate in cooling, our aim is to also celebrate the spirit and pride of each country,” said Martin Lotti, Creative Director for Nike Football."

Nike’s design team achieved this by using the Taegeuk, the yin and yang circle symbol found at the center of the Korean flag, to reflect the balanced and harmonious team spirit of the Korean national team. Additionally the vibrant red jersey shows the interlocking shapes of the Taegeuk at the top of each sleeve in blue.

The design team also wanted to give Korea a unique collar inspired by classic Korean attire, resulting in the red collar with prominent blue piping. Inside the back of the neck, a pennant tab features a Tuhon symbol from traditional Korean calligraphy that translates as "fighting spirit," representing the essential quality of Korean football.

“The Korean shirt is filled with the aspirations of a nation,” said Korean National Team midfielder SungYueng Ki. “This year in Brasil, with a shirt that expresses the balance of the yin and yang, we will look to reach new heights as a team on football's biggest stage."



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