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Today we've received images from Barcelona's training camp that show Nike athlete Andrés Iniesta testing a mystery prototype boot. As Nike shift all gears towards the World Cup, could this be our first look at their next big innovation ahead of Brazil 2014?
As one of Nike's headline CTR athletes it's natural to assume that Iniesta is testing the next evolution of the CTR360 series, but with Brazil 2014 on the horizon it's hard to predict what Nike have in the pipeline. A World Cup year in Brazil is as big as it gets for Nike, so you can bank on there being some breakthrough launches.
We contacted Nike Football to try and find out more. A spokesperson commented; "We're all about innovation so we're constantly working on new ideas, developing concepts and testing new products with our players. Andrés Iniesta is currently giving us feedback on one of those new ideas. He's a great partner in terms of insights on what the modern playmaker needs. More to come in 2014." As we expected Nike didn't want to give anything away.
Following this weeks launch of the KOBE 9 Elite basketball shoe, Nike CEO Mark Parker made some interesting comments alluding to the future of Nike Flyknit technology in other sports. “We are just scratching the surface of the potential of Nike Flyknit to transform the way we design shoes to meet athletes’ needs."
Nike Flyknit – which was first used in Nike Running shoes in 2012 – defies conventional shoe manufacturing by creating a one-piece engineered upper made from single strands of yarns. Lightweight yet incredibly strong, it has redefined sports shoe technology and, with the launch of the KOBE 9, is now being used in basketball for the first time. Could football be next?
It's hard to picture any details from our images but the boots seem to have an unconventional shape. Little else is known at this early stage, but we'll be tracking Iniesta over the coming months as Nike continue to use him into 2014 and throughout the testing phase.
What do you think we're looking at here? Let us know what you think Nike are working on. Join the conversation online, on Twitter and on Facebook.