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To launch their new Ordem football Nike has created a new film, “Straight Down the Middle,” that features a light-hearted game of golf between Wayne Rooney and Rory McIlroy underlining the new ball's unprecedented flight control.
Rooney and McIlroy exchange impressive shots over the course, Rory using his Nike VRS Covert 2.0 driver and Wayne with the new Nike Ordem football. The new film even features a special guest appearance by Brasilian legend Ronaldo, who provides Rooney with a critical assist towards the end of his round.
Rooney and Rory have long been fans of each others game, and a true comradeship developed over the course of filming as they exchanged tips on golf and football. "The thing that strikes me about Wayne as a football player is just how hard he works on the pitch and how involved he wants to be in every single play," said McIlroy. "He’s obviously an attacking player, but he doesn’t mind getting back and defending. And he’s really turned himself into a talisman for United and for England."
Focusing on the new ball, the Nike Ordem offers optimal touch with new Fuse-Welded panels; unprecedented flight control with new aerodynamic NIKE AEROW TRAC grooves; and maximum visibility with Nike RaDaR technology to help see the ball quicker.
The ball consists of 12 fuse-welded panels in a 3-layer casing system, and a poly-blend wrapped, free-floating carbon latex bladder. The surface of the Nike Ordem is debossed with NIKE AEROW TRAC grooves, engineered to grip and channel the air to produce the truest trajectory and most consistent flight.
The Nike Ordem ball featured in 'Straight Down The Middle' will be used by all Nike-sponsored Federations (including the ten teams who will play in Brasil next summer) in international friendly games from early 2014.
The Nike Ordem Football will be available from selected online stockists including Pro-Direct Soccer. What do you think of the video and the new Ordem ball? Let us know. Join the conversation online, on Twitter and on Facebook.