Soccerbible中文站 一旦分享,没有距离。

本站内容由soccerbible全球翻译小组提供,严禁转载,违者必究!

SoccerBible中文站 > 原文 > Nike >  Superfly Remembered : Idea Ahead Of Execution?
分享到:
发表评论

Superfly Remembered : Idea Ahead Of Execution?

皮③尔④斯  发表于2013-08-26 17:52 │0 条评论   关注 0
Superfly Remembered : Idea Ahead Of Execution?
A technical monster, the original Nike Superfly captured the imagination in the same way all great football boots do.

The next step from the sought-after Nike Mercurial SL’s and Mercurial Vapor SL’s, the Mercurial Vapor Superfly brought together the red-hot carbon fibre soles of its coveted predecessor and teamed it with FlyWire; Nike’s latest step in realising founder Bill Bowerman’s dream of pulling the traction plate closer to the athletes foot.

Here on Soccerbible.com, it’s safe to say it all went off during the big reveal; comments and ratings flooded in, with people infatuated by the idea of the Superfly. And why wouldn’t they be?

A fusion of exciting technology from a company in red-hot form, with big players wearing them and an audacious price-tag to match, the Superfly represented that same level of innovation set by past Mercurials and the legendary adidas Predator.


Superfly Remembered : Idea Ahead Of Execution?
It’s successor was met with similar adulation upon launch; the SenseStud was an incredible promise; adaptable traction, daring visual graphics and one of the biggest-scale launches we’ve ever taken part in.

Still today, one of the most frequent questions we’re asked is ‘When or Will Nike ever make a Superfly IV?’.

In response, a question I’d like to pose to the people who ask is ‘Why would you want them to?’.

Superfly Remembered : Idea Ahead Of Execution?

I firmly believe that the Superfly wasn’t a bad boot. However, with hindsight firmly in effect I don’t think it was a standout boot in terms of performance.

The Superfly series was Nike showboating; having less than a decade prior been envious of the market shares held by adidas, Umbro and Puma, Nike now were not only matching adidas blow-for-blow but now owned one of the brands that led the market when they first entered it.

With that in mind, a successful pricing benchmark laid down in the form of the SL’s and a legion of dedicated fans behind them, Nike created boots that pushed the envelope beyond comprehension at the time.

Superfly Remembered : Idea Ahead Of Execution?

And at the time, people overlooked the durability issues that plagued the first batch of player-issue models, incredible discomfort and even the fact that the players themselves often wore boots that excluded key pieces of technology; from Nani overlooking the Superfly altogether and Cristiano Ronaldo essentially never using a model that featured the SenseStud.

Whilst innovation must come at a cost, Nike also priced the Superfly range – particularly Superfly II & III – at an audacious premium, at £275 as a baseline (you’ll also note they were never available at ‘discount’ retailers, like SportsDirect, at launch) resulting in the Superfly range standing a class apart from other top-tier statement boots.

A genius piece of marketing in itself, once upon a time enthusiast and retailer alike were able to mention the Vapor in the same breath as the Predator PowerSwerve, v1.08 and GT Pro, once the Supefly launched it boosted itself into a league all of it’s own.
Superfly Remembered : Idea Ahead Of Execution?

In short, the Superfly was a great exercise; an experiment that belongs at a World’s Fair to wow crowds at what sports equipment could be, before having it’s compontents shared between American football cleats, Basketball shoes and football boots – rather than being exported wholesale into all three.

The pricing structure should have been kept limited editions; occasions when Nike can justify a big price tag for something that rightfully will only see limited-to-no time on the feet of professionals.

Superfly Remembered : Idea Ahead Of Execution?

Most of all, I think the Superfly defines what Nike bring to the football market; that intangible combination of behind-the-scenes innovation, masterful choice of which athletes to back and sheer chutzpah of bringing us the sort of boots that could only bear the Nike Swoosh.

Looking back on the Superfly, what’s your take on the range? Is the fact we’ve got so much to say about them so long after they’ve been retired a testament to their success?
分享给朋友∶
更多
SoccerBible中文站
最新足球鞋文章更多>>

•  阿迪达斯推出Superlative Pack

•  耐克发布新一代刺客Dragonfly

•  阿迪达斯发布Predator Acc…

•  阿迪达斯发布Predator Acc…

•  Mossawi工作室创造特斯拉概…

•  彪马发布Future Z‘ Game…

•  布罗佐维奇上脚涂鸦定制款足…

•  耐克推出姆巴佩和詹姆斯联名…

•  阿迪达斯推出Superstealth …

•  2020年足球鞋Top20排行榜

待翻译足球鞋文章更多>>

•  全世界与马拉多纳告别

•  Nike Tiempo Legend 7 …

•  Nike Lunar Magista II …

•  Mbappé set to leave …

•  adidas GLITCH 17 "Terr…

•  Real Madrid 2017/18 ad…

•  Real Madrid 2017/18 ad…

•  adidas Tango League Lo…

•  Bradford City 17/18 Ho…

•  Talking NEMEZIZ with J…

热门足球鞋标签
网友最新帖子

•  这两天国外炸了锅了......是不是PDS海淘也凉了呀......

•  各位大佬最近有在PDS美国站下单成功的吗?

•  诚心求教,为何PDS官网显示我的地址信息不对,是因为近期疫情恐慌,英国不往大陆地区送货了吗?

•  国外老球鞋店铺分享交流

•  有年后在pds下过单的吗?

•  哥哥们求助 帮忙查询一下 英国皇家邮政 单号怎么查?

•  求助大神,PDS买的衣服,其中一件是从德国发的德国邮政,请问是DHL么,衣服折合人民币700多

•  这地址怎么填,有没有人帮忙看看

•  在PDS上购买运单上有手机号码吗?

•  请问这意思是不是我的快递送不到了?接下来该怎么操作呢?

返回头部