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Nike Launch Second HyperVenom Colourway - Football Boots

皮③尔④斯  发表于2013-06-14 22:16 │0 条评论   关注 0


If the Nike HyperVenom has been calling your name in recent weeks, you now have two colourways to choose from. Not brave enough to pull off the Black/Citrus colourway? Fear not. After letting the initial HyperVenom hysteria die down a little, Nike are back with their second colourway.


There's a whole lot coming out from Nike's Innovation Kitchen. The HyperVenom is an awesome display of design and innovation, bringing new technologies to the table to help elevate your game...apparently. Cynical? Let Nike convince you. Watch the video above where we spoke to Nike cheifs Phil McCartney and Martin Lotti.





The concept is a convincing one; a boot designed to make players quicker with the ball at their feet. Sounds good but how does it work? One of the most important features of the Nike HyperVenom lies beneath the main body of the shoe.





Nike worked with some of the world’s top podiatrists to create a decoupled outsole that increases the player’s ability to make that important first step away from the defender. A groove in the forefoot helps to quickly activate the first metatarsal, the bone that defines reaction time of the foot’s first movement.





The Hypervenom also features a new foot last, removing excess materials to place the foot closer to the ground and ball. It is Nike’s most anatomical last to date. The chassis of the outsole features compressed nylon for a high-response plate that helps deliver strength while being incredibly light.

The stud configuration and length is designed to allow for faster penetration of the surface, and ultimately a quicker release – all innovations designed to help players create space faster than ever before.





The Hypervenom’s upper is created using the new NIKESKIN system. This execution of NIKESKIN features a soft, supple mesh bound with a thin polyurethane film, and is finished off with Nike All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in both wet and dry conditions.





When coming up with the HyperVenom concept, the Nike Football design team - led by Nike Football Design Director Denis Dekovic - began by looking at the attacking forces in today’s game. Neymar was Nike's core player throughout the development of the HyperVenom and will wear the boots throughout his debut season at FC Barcelona.
 


Both colourways of the Nike HyperVenom are available to pre-order at selected online stockists now, but remain a few weeks short of their in store launch. Like the look of the new Lime/White/Black Nike HyperVenom football boots? Let us know what you think. Join the conversation online, on Twitter and on Facebook.  

*Please note the boot photographed was an early sample and not a final production model and therefore does not feature the skull print on the inside heel or the 'HyperVenom' logo on the lateral side of the shoe.

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