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As Atletico Madrid home shirts go, their new look for the 2013/14 season is, well, pretty standard. Even so, Nike's latest home shirt for Los Colchoneros boasts some great looking touches that makes this a winning design for us.
The new home kit is inspired by one of the club’s most successful eras. The red and blue throughout the uniform are a shade darker than usual to represent the colours Atletico wore when they won the Spanish Cup and Spanish League title in the 1965-66 season.
This year will be Atletico's first since the 2010/11 season where they will play with a permanent shirt sponsor. Since their deal with KIA expired, the club have been on the hunt for a new sponsor. In one of the more bizarre shirt deals, the great nation of Azerbaijan have claimed the sponsorship rights. For the new season and beyond, Atletico players will play with ‘Azerbaijan Land of Fire’ printed across their chests.
The body of the home shirt boasts Atletico’s famous red-and-white stripes while the sleeves are red with a white band near the cuff. A striking red collar with blue filled V-neck is inspired by the collar of the club's jersey from the 1960s.