New Balance Football Launch Debut Ad : Video : Soccer Bible

New Balance launch their first football ad aimed at encapsulating the brand's approach to the sport. Titled '#NBFootball' and directed by award winning filmmaker Marie Schuller, the film stars New Balance newly assembled squad of Premier League players.

Aaron Ramsey, Adnan Januzaj, Samir Nasri, Fernando, Vincent Kompany, Marouane Fellaini and Jesus Navas are all roped in as New Balance's assault on the football industry goes to the next level. Set against the backdrop of a giant LED screen, the players are put through their paces as graphics communicate how New Balance and their athletes are driven to be better.

Kenny McCallum, Global Brand Manager for Football at New Balance says about the brand’s first football ad: “We want to communicate the essence and attitude of New Balance Football. The heart of the concept is how we – and our athletes – are relentlessly driven to be better. We are highly competitive, innovative and fearless and we place the player at the centre of everything we do. We want to show the stories and reality behind what we see on the pitch – the constant hard work our brand and players put in to be better.”

We know the brand, we know the players but for now the boots still remain under wraps. The first collection of New Balance boots will be available at retail from July 2015.

Further reading:
New Balance Football Launch Event