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It's a stunning new release for one of the most unique speed boots on the market! As if not having laces isn't eye-catching enough, Lotto have released their Zhero Gravity Ultra football boots in this jaw-dropping Blue/Black/Silver colourway. Check out our full and exclusive photography of the latest boots to hit the market...
There's something quite exciting and eccentric about the speed boot market, which seems to generate the most astonishing football boots. And whilst the likes of adidas, Nike and Puma have cornered the lion's share of the market, Lotto have shown with the Zhero Gravity Ultra that they're not shy to create their own uniquely innovative football boots!
The concept of a laceless soccer cleat is one that Lotto are continuing to single-handedly pioneer. It's
an idea that began life in a laboratory in 2002, and was inspired by the desire to create a boot that gives "extraordinary contact with the ball". Since then, Lotto's
Zhero Gravity range has gone on to establish itself as a top
speed boot in the marketplace, with the Gravity Ultra editions enriched with a couple more innovations; Twist 'nGo and ReactiveArch.
The microfibre upper of the Lotto Zhero Gravity Ultra football boots is made from a thin material which moulds to the foot, offering an exceptional feel for the ball. By removing the laces, Lotto have created the cleanest contact and striking surface between foot and ball. It also won't have escaped your attention that while previous releases have been quite subtle, Lotto are really announcing these editions of the Gravity Ultra with the eye-catching Blue/Black/Silver colour scheme that shimmers in the light!
The flush fit of the Gravity Ultra is achieved by two rubberised panels stitched into the fore and heel of the boot upper. These stretch out allowing your feet into the boot, before retracting back to provide a sock-like fit. Key here is finding the right size and fit, because unlike a leather upper the boot won't expand over time or retract if you initially wear them in the bath, however, the Lotto Zhero Gravity Ultra does offer one of the most unique fits in the boot industry.
The unique fit of the Lotto Zhero Gravity Ultra upper, raises the
importance of the heel counter and outsole when shooting, passing and
during movement. Lotto have accounted for this performance need by
creating a heel counter that fully cradles the heel and continues to the
arch of the foot were it meets Lotto's ReactiveArch outsole.
The ReactiveArch is one of the first concave shaped outsoles to feature
on a boot, and is a Lotto innovation that delivers cushioning, stability
and
reactivity. This dynamic sole is designed to flex, move in unison and
provide an elastic (energy) return to the natural deformation movement
of the transverse arch in the forefoot...we know, very clever stuff!
The Lotto designers and engineers haven't stopped there though, as the Zhero
Gravity Ultra soccer shoes also feature the Twist'nGo technology. A solitary pivoting silver
stud located under the toe area, positioned to improve performance and reduce the risk of injury, by helping the players to overcome foot and ground
friction.
We think there's quite a few boot fans who wouldn't mind giving the Lotto Zhero Gravity Ultra football boots a try, because now in their 9th year Lotto's innovation has been proven to work, and the fact that they're now beginning to be released in bright colours might just endear them to the speed fans.
The new Blue/Black/Silver Lotto Zhero Gravity Ultra football boots are expected to be available from early June, and will retail worldwide for around £150 GBP / $220 USD / €180 EURO.
Now you've had a look at the new unique Gravity Ultra's, let us know what you think. Share your thoughts with the SoccerBible community online, on Twitter and on Facebook.
