adidas x Pogba Launch Capsule Collection at Colette : Events : Soccer Bible

With marbled elegance and a sharp fresh cut, adidas and Paul Pogba celebrated their debut collaborative capsule collection at the prestigious home of Parisian cool, Colette.

As the black and gold dropped, oozing with hero levels of swag it was a sophisticated offering that personified the worlds most talked about player. A signature collection that truly cuts from a different cloth, this is the new generation we're witnessing. In the way David Beckham was and still is, able to ignite energy and emotion, Paul Pogba shifts the gears while crossing to ever creative ground in the process. The game has headliners - from CR7 to Neymar, Messi to Aguero, though 'PP' and his unrivalled character quite literally styles it out head and shoulders above them all.



Joining Paul on stage for the launch was creative director for adidas football, Sam Handy. This in itself a sign of the place adidas football now sits - the back story to a collection just as valuable as the finished product. The collection itself, made up of a range of garms from the on pitch boots to the off pitch bomber jacket, it's all black and of course everything you'd want when lining pitchside with cool. Tonal touches such as the heavy emblazoned 'Paris' across the front of the match shirt inspired tee are joined with the bespoke 'PP' logo and adidas branding. A performance or 'Equipment' based collection that lands in lifestyle space, it's a glorious introduction that melts visually across each piece.



As well as an accompanying short film and bespoke look book, there's a soundtrack to the collection too. Pogba personally inviting French musician MHD to pen him a track, the rapper also owned the stage in dropping tracks into the evening. Naturally PP joined him on stage to kick off the most styled out party a player could host. It saw strong fashion ties with Colette, the vision of adidas and the natural flair of Pogba pair up with MHD too. Ticking all the creative boxes with no manufactured marketing agenda, this was an event that dropped as organic as they come. Even Pogba's mother was in attendance. A creative celebration for the whole football family.




Golden camo that took the stage inspired by Pogba, produced by adidas. A statement of intent in the most beautiful sense. Shop the collection here.