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The phrase "less is more" tends to be thrown around from here to the Himalayas, but by mixing highly engineered threads with an all white everything aesthetic, adidas have once more brought a conquering shoe to the floor. It's one that will have us dialling every digit going and is a pick-up that everyone will want, but few will be able to grab.
There's no question, it's a shoe with serious game and serious form. The new "Triple White" adidas Purecontrol Ultraboost lands as a statement of where adidas is at as a brand right now. Their ability to mix on and off the pitch cultures with a football focus and fashion orientated mind are very much at the fore.
Pick up a pair here. Get in quick.