adidas Boostcamp by SWFC : Events : Soccer Bible

The art of curation is something to be admired. In bringing together a collective of creatives, SWFC embarked on a series of adidas 'Boostcamps' with visual communication at the heart of this piece of story telling.

Taking in illustration, graphic design, photography and video, all bases have been covered as the guys behind Soho Warriors Football Club (SWFC) bring a little depth to the detail as the Ultra Boost illuminates proceedings, building up to 2016's FANATIC tournament.
 

Producing four sessions aimed at crafting fundamental glory for the game: Attack, Defend, Battle and Create, invitations went out to creative outlets across London. Bringing together creative talent and blending industry with sport with eyes on football, it's another event of style that sits in a sharp catchment of on point cool. I-D, Ace hotel, Sneakers n Stuff, Acne, Footpatrol, BBC Ice cream, Complex, Percival & Supreme is a handful of brands and names that got involved - one hell of a well groomed collective.

Each week was captured by a different creative who presented the events in their own style. Chris Dent, Joe Cruz, Kate Jeffries & Amy Maidment all on hand to channel the creative output. Eyes out for FANATIC 2016.