adidas Launch Fast or Fail Game - Football News

Today adidas has launched a unique gaming platform that is giving fans the chance to win the ultimate dream ticket: a trip to the 2014 FIFA World Cup. Located on www.adidas.com/fastorfail, the game is strongly tied to Leo’s new adizero f50 Messi boots which he debuted in a goal scoring UEFA Champions League appearance in February.
 

The innovative new game requires players to use their own talents but is also powered by social media meaning that the more Leo Messi is talked about online, the faster the game becomes and the more chance competing players will have of winning the trip to Brazil.

Available in two formats - desktop and mobile, the game puts players in the shoes of Leo Messi; providing a sense of what it feels like to take to the pitch as one of the best players in the World. Playing from the perspective of Messi, players must beat opposition defenders in order to progress to Brazil.



Players will be able to monitor the social buzz by accessing an in-game social crowd-buzz meter which will let you know in real-time how much is Messi being talked about online. Those who complete the journey and get all the way to Brazil are automatically eligible to win two tickets to Argentina's first game of the 2014 FIFA World Cup.



To play the game and be in with a chance of winning a trip to the 2014 World Cup in Brazil head over to www.adidas.com/fastorfail. The new adidas F50 adizero Messi signature football boots are available from selected stockists including Pro-Direct Soccer. What do you think? Join the conversation online, on Twitter and on Facebook.