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Ahead of tonight's UEFA Champions League clash between Bayern Munich and Manchester City at the Etihad stadium, Pep Guardiola has given an exlusive new interview which marks the launch of adidas' new online football platform for Champions League football - Gameday Plus.
With this season's UCL now in full swing, adidas have launched a new social media campaign for fans to enhance their match-day and tournament experience. Gameday Plus is a mobile led social platform which brings together the best UEFA Champions League content from adidas, kicking off with this interview with Bayern boss Pep Guardiola.
Gamedayplus will be predominantly driven through @adidasfootball on Twitter. The platform intends to ‘gamify’ the viewing experience of the Champions League in real time, reacting to events on the pitch and rewarding users with experiences and chances to win prizes and exclusive UCL content. So by simply watching the matches on TV, you lucky lot could be rewarded for your online social activities, happy days.
Fans can access this new experience online from 1st October at www.adidas.com/gamedayplus and via @adidasfootball on Twitter. What do think of adidas' new initiative. Join the conversation online, on Twitter and on Facebook.