Video: Beckham Goes 'all in' At adidas Paris Store - Football News

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The universal hysteria that follows brand-Beckham recently hit the adidas store of the Champs-Elysées in Paris, where the PSG midfielder met up with Zinedine Zidane for a special meet and greet and personal signing session.

Beckham's in store appearance at adidas' flagship store in Paris allowed the midfielder to get to know his legions of French fans a bit better. Screaming fans, young and old, came along to meet the new Paris St. Germain signing, as he posed for photographs with his former Real Madrid team-mate Zinedine Zidane.

Paris went mad for Becks. Mass crowds gathered outside the store with their camera's to get a glimpse of Beckham as he answered a quick Q&A on stage and offered thanks to his new set of Parisian fans. For Beckham, this is just what happens when he goes to a store on a weekday afternoon!